Klinik Putih, a general practitioner clinic based in Cyberjaya, Selangor, Malaysia, opened its doors during the height of the COVID-19 pandemic. With strict lockdowns in place, walk-in patients were not a viable option. To overcome this challenge, I developed and executed a comprehensive digital marketing strategy, primarily focusing on Google Ads and Facebook Ads, to drive patient acquisition and establish the clinic’s presence online.

Client

Klinik Putih

Year

2020 - 2021

Services

Branding
Digital Marketing

Challenges

Opening a clinic during a pandemic presents unique obstacles. Klinik Putih faced the following challenges:

  • Lockdown limitations: The clinic couldn’t rely on traditional foot traffic, and patient outreach had to shift entirely online.
  • New brand in a competitive market: As a new player in the healthcare sector, Klinik Putih had no established reputation or patient base to draw from.
  • Building trust remotely: Convincing patients to choose a brand-new clinic, without the benefit of face-to-face interaction, required innovative thinking and strong online engagement.

Solution

To overcome these hurdles, I implemented a multi-faceted approach that integrated digital advertising, patient relationship management, and creative marketing campaigns:

  • A robust digital marketing strategy:
    We ran targeted Google Ads and Facebook Ads campaigns, focusing on COVID-19 services and general health consultations. These campaigns were optimized to reach the clinic’s ideal audience—those in need of immediate healthcare. The result was astounding: over 10,000 confirmed patient bookings monthly for COVID-related services and an additional 1,500 patients for other medical needs, with numbers steadily growing.
  • Creating a customer service department:
    To foster trust and build a loyal patient base, I established a two-person customer service team tasked with calling patients three days after their visit. This personal touch helped maintain a connection, ensuring patients felt valued and cared for. As a result, the clinic garnered a wave of positive Google reviews, significantly boosting its online reputation and trustworthiness.
  • Launching the One Family Card campaign:
    To support future marketing efforts, I designed the One Family Card campaign. This initiative not only provided families with discounts but also captured vital patient data, which would be instrumental for targeted future campaigns. The campaign’s success was evident with 4,000 patients registering, laying the groundwork for sustained patient engagement and long-term clinic growth.

Results

Klinik Putih’s transformation from a new clinic into a trusted healthcare provider was swift and impressive:

  • Patient influx: Monthly patient bookings surged, with around 10,000 patients for COVID-19 services and an additional 1,500 for other medical consultations.
  • Revenue growth: In just six months, the clinic achieved a revenue milestone of RM1,000,000.00.
  • Positive online presence: The customer service initiative led to an influx of glowing Google reviews, further cementing the clinic’s credibility.
  • Long-term marketing assets: The One Family Card campaign attracted 4,000 registered patients, establishing a foundation for continued growth through ongoing digital marketing efforts.
Various project views