A general practitioner clinic in Johor, opened its second branch in Kota Tinggi, a rural area. The clinic needed an effective marketing strategy to attract locals to the new branch, despite the relatively small and traditional community. I was tasked with launching digital campaigns to raise awareness and drive patient visits to the clinic.

Company

General Practioner Clinic

Year

2023

Services

Digital Marketing

Challenges

The challenges we faced included:

  • Reaching a rural audience: Kota Tinggi is a rural area with limited exposure to traditional digital marketing methods, requiring a tailored approach.
  • Building brand awareness: As the second branch, the clinic needed to establish its presence and credibility in the new location.
  • Finding the right marketing channel: It was essential to discover which platforms the local audience would respond to best for engagement.

Solution

To address these challenges, I took the following steps:

  • Testing Facebook and Google Ads:
    • Before the clinic opened, we ran tests on both Facebook Ads and Google Ads to determine which platform resonated more with the local audience. Surprisingly, we found that Facebook Ads performed significantly better, as many locals used Facebook as their primary online search tool.
    • Based on these insights, I designed a full-fledged Facebook Ads campaign focused on brand awareness and promotions, showcasing the clinic’s services and benefits.
  • WhatsApp Group Engagement:
    • Understanding that the local community heavily relied on WhatsApp for communication, we created a WhatsApp group to engage with the audience directly. The group became a hub for sharing health tips, news, local health issues, and clinic promotions.
    • Over time, we grew the group to more than 1,000 members, fostering a sense of community and loyalty.

Results

The campaign delivered outstanding results in terms of both revenue growth and community engagement:

  • Revenue growth:
    • In the first month, the clinic generated RM10,000 in revenue.
    • By the second month, revenue grew to RM16,000 (a 60% increase).
    • By the fifth month, the clinic was generating RM60,000 in revenue, marking a 500% growth from the first month.
  • Community building:
    • The WhatsApp group gathered over 1,000 members, providing an active platform for ongoing engagement, information sharing, and direct communication with the clinic.
Various project views