I don't see branding and performance marketing as separate disciplines. A strong brand attracts attention, builds trust, and drives business results.
8+
Years experience
3
Industries: Fintech, Healthcare, F&B
360°
Brand to performance, awareness to retention
KL
Kuala Lumpur, Malaysia
Portrait (3:4)
Approach
From positioning and campaign concepts to content, paid acquisition, landing pages, conversion, retention, partnerships, events and reporting. A design and branding background lets me work closely with creative teams on both strategy and execution.
Skills
Growth & Performance Marketing
Digital Marketing Strategy
Brand Management
Go-to-Market Strategy
Customer Acquisition & Retention
Campaign Management
Integrated Marketing Communications
Revenue Growth
Conversion Rate Optimisation
Social Media Marketing
Marketing Analytics
UI/UX & Visual Design
Team Leadership
Stakeholder Management
Cross-functional Collaboration
Project Management
Process Improvement
Experience
Dec 2023 — Aug 2025 Marketing Manager, VTR Fintech (M) Sdn. Bhd. (Fintech)
May 2023 — Nov 2023 Senior Designer, Marketing, Guinevere Global Sdn Bhd (Design)
Apr 2021 — Apr 2023 Executive, Marketing & Branding, Goumer Sdn Bhd (FMCG)
Feb 2020 — Mar 2021 Head of Marketing & Design, ST Healthcare Group (Healthcare)
Mar 2017 — Apr 2019 Senior Designer (UI/UX & Visual), Taukala Sdn Bhd (Design)
Education
Multimedia University (MMU)
Bachelor of Multimedia (Hons.), Media Innovation (Advertising Design)
2010 — 2014
Analytics & platforms
Google Analytics 4
Google Tag Manager
Meta Pixel
TikTok Pixel
A/B Testing
Dashboards & Reporting